We all have grown up listening to the old adage, ‘Don’t judge a book by its cover’. Unfortunately, this doesn’t apply on the majority of the internet audience. We live in an age where we’re bombarded by content, and let’s face it – no one has the time to read every piece of content that…
Whenever a business struggles to find internal solutions to any problem, or it needs expertise from outside or an extra pair of hands to complete a project, which it cannot manage through its own human resources, more often than not, it’s going to look at freelancers for help. Is that really a good enough reason…
Keywords are undoubtedly the biggest factor that determines your SEO success or failure. If you want to get more search engine traffic and want your website to rank faster, you need to use proper keywords. To use the best keywords that are bound to bring in traffic to your website and make it appear at the top…
Blogs, blogs, blogs everywhere! Does your company have a business blog? Business blogs have become the latest must-haves for companies and industries alike. Everyone seems to have boarded the bandwagon of online marketing. Many market gurus believe that if your business does not have a blog, it might as well be dead to the world. In…
As online audiences become more discerning and wary of traditional marketing messages, audiences are now being attracted by relatable and engaging content that leverages their interests. More and more companies are increasing the amount spent on content creation in their marketing budgets. Experts predict that content marketing revenue will become a $313Billion Industry by 2019 –…
Since the advent of the internet, and especially smart phones, the e-Commerce landscape has undertaken a huge growth spurt! This means that the majority of people have either seen the joys of online trade or have at least heard about them. But what most of these people are unaware of is the fact that technological…
Copywriting, in simple words, is writing done for a business to sell their product or service. It is an effectual tool that persuades the reader to think in a certain manner about your brand or company. The primary objective behind copywriting is to compel the reader to take the purchase decision and commence engaging actions…