Whenever a business struggles to find internal solutions to any problem, or it needs expertise from outside or an extra pair of hands to complete a project, which it cannot manage through its own human resources, more often than not, it’s going to look at freelancers for help.

Is that really a good enough reason to hire a freelancer?

The cutthroat nature of the corporate world means that is highly competitive and every business is continuously trying to outdo the competition. In addition to keeping up with developments in their industry, businesses have to adopt innovative and forward-thinking marketing strategies to make a mark.

Maintaining an online presence is perhaps a basic requirement of marketing now. In fact, it would not be wrong to say that digital marketing has taken over traditional marketing in most areas.

However, maintaining an online presence is not as simple as creating a website. It requires businesses to continuously work on improving their online visibility.  Search engine optimization, content creation, video marketing, effectively managing social media accounts and tapping into the potential of AR/VR are some of the ways that help businesses increase their reach and sales.

Due to these additional responsibilities on the marketing functions of businesses and their highly specialized and diverse nature, the rate of outsourcing has greatly increased. Rather than hiring full-time employees, businesses now prefer to outsource their requirement.

When it comes to outsourcing digital marketing tasks, businesses have two options i.e. hire freelancer(s) or reach out to a digital marketing company. Freelancers, in general, are cheaper for sure.

But again the question arises – Is that really a good enough reason to hire a freelancer?

Many people go for the first option just on the premise that freelancers will cost them much less than a marketing company. While this is true in most cases, it cannot be considered a general principle. Also, you simply cannot compare a freelancer’s services with that of a professional marketing company that has a team of experts looking out for your interests.

Here are five reasons why hiring a freelancer sucks:

1.     They Have Limited Expertise

Digital marketing involves a wide range of tasks. Running an effective digital marketing campaign or simply maintaining your online presence requires the joint efforts of many people with different sets of skills and expertise.

These include writers, editors, SEO experts, business analysts, developers, designers, and social media managers. In real life, you cannot expect an individual to be an expert in all these areas, even if they are the most talented person in the world. This means, if you are hiring freelancers, you will have to hire multiple individuals to perform all these tasks or rely on one individual’s skills, capacity and knowledge to carry your digital marketing function on their back.

In contrast, when you hire a professional company, like Creative Content Ninjas, you can rest assured that an entire team of experts will own your projects. This means that you not only get the best quality work and the highest attention to detail but also save money.

2.     They Might Be Using Outdated or Inefficient Systems

Freelancers normally work with systems and applications they are comfortable with. They may or may not be up-to-date with the latest tech or the ever-changing requirements of the field.

3.     You Will Always Have Problems with Scalability

If all you need are five blog posts written within a month or maybe the odd press release, then you may not have any problems working with a freelancer. But, if you need a hundred blog posts written to populate your website in a week, then hiring a freelancer will be your biggest mistake. Because one person, no matter how talented, cannot complete such a huge task so quickly without it affecting his/her quality of work. Also, if you want to reduce the pace of project you cannot do it easily when working with a freelancer.

On the other hand, a professional digital marketing company can complete projects well on time because they have the capacity to do so. Whether you want to plan and run a whole digital marketing campaign within a couple of weeks, or just need a few articles per month, your projects will be managed just the way you want.

They also allow you to hold your projects. In short, reputable digital marketing companies follow the pace and schedule that you want.

4.     There is No Guarantee of Protection of Privacy

Imagine a scenario: You spend hundreds of dollar to get an eBook written by a freelancer and it turns out great. You publish it under your name and start selling it on Amazon. Just when you start getting a return on your investment, the freelancer claims royalty and threatens to ruin your credibility by making it public that you had the book written by someone else.

This is not a situation you’d want to find yourself in.

There are countless cases of people going through lengthy legal disputes with freelancers.

The simplest way to save yourself from any trouble is to get your work done from a reputable company. It may cost you a little more, but the quality of work and protection of privacy that a professional company guarantees, make the money worth spending.

We, at Creative Content Ninjas, have rules and policies in place to make sure that our clients get the complete rights to their work and none of our team members has the authority to disclose any information or make a claim regarding a client’s work. We make our employees sign non-disclosure contracts due to which they are legally bound to follow our policies. In short, when you work with us, your privacy and rights are completely protected.

5.     You Can’t Expect Real Time Support

Another reason why hiring a freelancer sucks is their poor and lack of communication. What if you need to contact the freelancer to relay some important information that you forgot to tell them at the time of placing the order, and they are not receiving the call? What if you need something urgently, and they’re out of touch. The only option you have in such situation is to send an email or text message and then pray that the person reads it soon.

Communication problems are all too real and frequent when working with freelancers. In contrast, most professional companies offer 24/7 customer support to make sure you have someone to talk to whenever you want. Whether you want to give some feedback, change your requirements, or just want to know how your project is progressing, you can get in touch with a customer service representative via phone call, email or live chat.

So, whether you are the owner or manager of a business struggling to keep up with digital marketing practices, having difficulties in managing the workload with your existing team of employees or just want some extra hands to help you finish projects on time, your best bet is to overlook freelancers and go for the other option.

At Creative Content Ninjas, we offer solutions to all your digital marketing issues. Let us take care of your online reputation while you focus on other regular tasks.