Blogs, blogs, blogs everywhere!

Does your company have a business blog?

Business blogs have become the latest must-haves for companies and industries alike. Everyone seems to have boarded the bandwagon of online marketing. Many market gurus believe that if your business does not have a blog, it might as well be dead to the world.

In this era of technology, you must have an online image to be known in the world. This is probably why smart companies have made business blogs their top priority!

Why are companies so keen to invest in blogging for business?

The benefits of blogging for business are infinite. Therefore intelligent owners and marketing heads are investing their time and money to set up and maintain their business blogs.

We have listed eight ways through which business blogs help improve your company’s image:

1. To be seen is to be heard.

Consider this:

You have a small startup company that sells easy storage equipment. The products are of good quality and you vouch for their practicality. You might have sent a list of contacts your company details, even send out flyers all over the city.

However, your company is still non-existent.

This is because your marketing plan is flawed for these two reasons:

• Your word of mouth worked but the strangers wanted to know more about your business. They had no other information besides the ones your friend provided. So they quickly lost interest.
• People around town did not see the flyers. They were too busy looking down at their phones.

Your business blog would have resolved these issues. It would have provided the friends of friends and family friends a platform to get information about your company. While also giving you an internet presence, which would have been hard to miss by the screen lovers.

In this way business blogs help place your company on a pedestal from which everyone can see them.

Your business blog would have resolved these issues. It would have provided the friends of friends and family friends a platform to get information about your company. While also giving you an internet presence, which would have been hard to miss by the screen lovers.

In this way business blogs help place your company on a pedestal from which everyone can see them.

2. A background story always garners interest and makes you more humane.

Unlike an official website that just provides product details, a business blog gives you an opportunity to develop a story around your business. This story gives the readers a chance to sneak behind the curtain and look at your struggle and hard work.

Tell them about the brainstorming, sleepless nights and endless rejections. Take them through the process and the satisfactory results. Make your business blog an insight into the soul of the company. Help the audience connect with you and your work so that the service you provide attaches itself to the empathy you have gained from the blog.

This exclusive behind the scenes sparks an interest in your company. These are baits that help you catch the fish (in your case customers) as they attempt to devour every nugget you throw their way.

3. It helps you form a network.

A successful business blog does not only attract potential customers, it also helps you connect with other people.

Who are these people?

• Investors who are charmed by your business and have seen the clout of followers who love your content.
• Bloggers and online magazine writes who would love to feature you on their own sites.

This is basically free PR!

4. Customer is always right. Or he knows what could be right!

Blogging for business is not all about you and your company.

Yes, you read that correctly.

Business blogs may have started out as a medium for your business to make a mark on the web but that is not all. Your business will not grow until and unless you know what is happening on the other end of the sale.

This is where the business blog comes in and saves the day! Consider your business blog as a suggestion box.

Make sure to inform your readers that you are happy to hear their feedback. Tell them that their opinions matter because they truly do. Honest customer feedback and criticism can shape your company into something better and greater than before.

5. You never lose your focus.

Your business blog helps you keep your head in the game.

How?

Once you start tallying up the good and bad reviews your services get, you are able to formulate a game plan to counter the complaints.

Secondly, a good blog may take time but it also weeds out the extras. Unlike a billboard set up for all to see you are able to target a specific audience through your blog. In this way you do not get distracted by generalizing your products.

6. Tried and tested marketing on all fronts.

When you are blogging for business you are also collecting data and statistics to help your marketing campaigns. You can use all that you learn in other marketing avenues.

Setting up a business blog gives you a chance to throw out those bizarre, wild marketing strategies into the virtual world for free. If these marketing tactics gain positive feedback that means they have the potential to work in the real world.

As a result you can then invest in bigger ad campaigns on other media platforms, after you know the audiences are accepting the things you offer.

Imagine not losing a penny on marketing until you know it works!

7. Keeps you alert.

The strategy to keep your head down and work is passé.

This is because with working inside the confine of your office blocks your view to the latest trends that are pulling in the crowds. The only way your products will sell like hot cakes is if you are up to date with what is selling!

Furthermore, these trends will most like stir up new ideas in your head that will formulate new exciting products that will help expand your business.

8. It is the most cost-effective investment you make for your business.

If you are habitual of spending thousands on marketing and advertising, then give business blogging a chance.

Why?

• You don’t have to hire a tech whiz to make a business blog. Anyone can set up one on WordPress  in a few simple steps.
• You get free publicity via your blog
• Your readers are potential customers that give you the feedback you need to improve
• The business blog helps you make a mark on the virtual world without costing a penny.

Basically, the return on investment (ROI) of a business blog is greater than any Google ad or print ad you pay for.

Aren’t these reasons enough to get you started on that business blog?

Get started now before your business vaporizes into thin air!